The Drum[1] estimated that the content marketing industry is projected to grow with an annual growth rate of 16%. The Content Marketing industry has grown so much in the last five years primarily due to three key factors: building brand awareness, lower cost than traditional advertising, and an increased conversion rate. It will catapult the industry with an incremental growth of 217 billion dollars. Since the effectiveness of conventional marketing styles is on a decline, companies are readily adopting the latest marketing trends for attracting the audience. Content Marketing provides enormous value to the brand that they cannot get from…


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